Hi, I'm Başak. 🙋🏻

Here's a bit about what I'm working on, my personal brand, my background and what I'm building in the coming weeks.

Here's how to pronounce my name: B-aa-SH-aa-k

I'm a mom, wife, founder, engineer and ice-cream lover living in the Netherlands. I have a passion to create projects for children, healthy body and mind, founding businesses, creativity and learning.

What I'm working on

Currently I am building Apparent in public. (Follow my journey on Twitter)

Apparent is an online service for parents (of 0-5 year olds) to build healthy parent-child relationships through less than 5-minute daily listenings.

I am very excited about having started my very first newsletter The Apparent Letter, nurturing your inner parent with ideas from mindfulness, psychology and neuroscience. Subscribe here.

My personal brand

I absolutely love learning.

I don't believe in having one path in life. With an industrial engineering BSc, an organization studies MSc, and an ex-investment banking career, I have worn several hats in academic and professional life. I like to blend knowledge and move in zig zags.

The common denominator of all of my hats is I adore businesses and human systems. I love building something, and I love building something that builds that thing.

I believe that my skills are worthwhile only if they give life to my passions.

A little background

I was born in Istanbul, went to American Robert College of Istanbul, then studied Industrial Engineering, topping all up with an Organization Studies Master's in the Netherlands.

What's in the future?

Working on my personal website Basak.co.

Will start posting articles on how I solve the struggles of building an online presence and creativity under the brand Founding Blocks. I am excited about encouraging people who have just started or considering to start some day.